Most divorce lawyers run ads that get seen but not clicked. Or worse, clicked but not called. Maybe this sounds familiar: you’ve run a few ads. Maybe boosted a few posts. Or hired an agency that promised leads but didn’t deliver. If you’re like most attorneys in the divorce space, the problem isn’t the platform. It’s not even your targeting.
No one browses a divorce attorney website for fun. If they’re on your site, they’re likely in the middle of a serious situation. Which means they don’t need to read a 1,200-word resume or waste their time with a clunky navigation bar. Instead, they want one question answered in the first 3-5 seconds or they’ll bounce:
Using “free consultations” to land more divorce law clients isn’t a strategy for success. Unfortunately, most divorce attorneys today fall into the same marketing trap: they lead with discounts, copy what everyone else does and rely entirely on referrals. While those tactics may get a few calls, it’s also not how you’re going to build a thriving practice.
An online marketing campaign for divorce attorneys is the best way to attract prospects and convert them into clients, as the majority of individuals begin their search for a divorce lawyer on Google. This is the most effective way for them to not only find local divorce law firms but also conduct initial due diligence to narrow their search.